Privacy Policy

Cradlewell (We, Us, or Our) is committed to safeguarding the privacy and personal information of every individual (You or User) using Our web and mobile platforms to access home-based postnatal and newborn care services. This Privacy Policy outlines how We collect, use, store, process, and disclose Your personal data, and explains Your rights and choices regarding the same.

To ensure seamless and personalized access to Our caregiving services, We may collect certain personal data from You. Such processing is carried out in accordance with this Privacy Policy and applicable data protection laws. Your data will be processed either on the basis of your explicit consent or for other legitimate purposes permitted under law.

When We seek Your consent, We will provide clear and accessible information regarding:

  • The categories of personal data being collected,
  • The purposes for which such data will be used,
  • How You can withdraw Your consent, and
  • How You may lodge a complaint with the appropriate data protection authority.

Your consent will be obtained in a manner that is free, informed, specific, unambiguous, and will involve a clear affirmative action from You. You may withdraw Your consent at any time. Please note that such withdrawal will not affect the lawfulness of any processing carried out prior to the withdrawal.

If You choose to withdraw consent, it may affect Our ability to continue providing certain aspects of the Service, and any consequences arising from such withdrawal shall be borne by You.

Information We Collect

We may collect the following categories of Personal Information:

  • Identity and Contact Information, such as name, phone number, email address, and address
  • Demographic and Family Details, including date of birth, gender, and caregiver preferences
  • Health-related Information, such as maternal and newborn care needs or medical history
  • Platform Usage Data, including browsing behavior, session logs, pages viewed, and device identifiers
  • Service Interaction Data, such as appointment bookings, feedback, support requests, and transaction records

This Privacy Policy applies to all Users of Our Platform, including unregistered visitors who may interact with the Platform (e.g., browse pages or view service offerings), and whose usage patterns may be collected for analytics and service optimization.

We collect and use Your information only as necessary to deliver a secure, efficient, personalized experience, including for the following purposes:

  • To deliver the caregiving services You have requested
  • To personalize content, caregiver matches, and recommendations
  • To communicate important service updates, appointments, and account-related information
  • To respond to inquiries and offer customer support
  • To analyze usage patterns and improve Platform functionality
  • To comply with legal obligations and applicable regulations

Our Use of Your Information

The information You provide to Cradlewell is used solely to deliver, improve, and personalize the caregiving services offered through Our Platform. Specifically, such information may be used for the following purposes:

  • To provide You with home healthcare services
  • To maintain internal records
  • To enhance service quality and scope
  • To ensure compliance with legal and healthcare obligations

We may use technical identifiers such as IP address, device ID, browser type, and session logs to help recognize returning users, detect misuse, and personalize features.

We do not sell or trade Your personal information. Data is shared only with:

  • Service providers bound by confidentiality and only to the extent necessary
  • Legal authorities when required under applicable law

How Information is Collected

We collect and use personal information solely for explicitly stated purposes and within the User’s informed consent or legal obligations. All data is collected lawfully and transparently, with relevance, accuracy, and limited retention.

External Links on the Platform

Our Platform may include links to other sites. We are not responsible for the content, availability, or data practices of these third-party platforms. You are encouraged to review their privacy policies.

Cookies

We use cookies to enhance your experience. You can refuse or disable cookies through browser settings. Types of cookies we use include:

  • Strictly necessary cookies
  • Analytical/performance cookies
  • Functionality cookies
  • Targeting cookies

Your Rights

You have the following rights regarding your data:

  • Request a copy of your data
  • Correct inaccurate or outdated data
  • Withdraw consent at any time
  • Object to data processing
  • Complain to a supervisory authority
  • Request details of international data transfers

Compliances

This policy complies with the Indian Information Technology Act, 2000, its rules and amendments, and The Digital Personal Data Protection Act, 2023.

Confidentiality

Your data is confidential and will not be shared without consent, except when legally required. We do not sell or rent personal information.

Other Information Collectors

Our policy applies only to our Platform. If you disclose information to third parties, their privacy practices will apply.

Our Disclosure of Your Information

While we take precautions, we cannot guarantee absolute confidentiality in all cases. Information may be disclosed in the following cases:

  • To external service providers
  • To law enforcement or regulatory agencies

Accessing, Reviewing & Changing Your Profile

You may review or change your personal information via your account. If removed, data may still be retained as required for dispute resolution or legal compliance.

Security

We use industry-standard techniques to safeguard your data but cannot guarantee complete security due to the nature of the internet.

Severability

If any clause is invalidated, the rest of this Privacy Policy will remain effective.

Amendment

This Privacy Policy may change over time. Continued use of the Platform signifies acceptance of the updated policy.

Consent Withdrawal, Data Download & Removal Requests

To withdraw consent or request data deletion, email us at: care@cradlewell.com

Disclaimer

We do not store credit/debit card details. Any information shared voluntarily beyond what’s requested is not covered by this policy.

Data Protection Officer / Grievance Officer

If you have any concerns, please contact: venu.annareddy@cradlewell.com